Wednesday, July 20, 2011

A peek at Primark's AW11 pieces

While some of us are still waiting for summer to arrive, retailers are busy knocking out their autumn-winter looks. And judging by the weather, it's not a moment too soon. Primark (or Penneys as it's better known to us Irish) has always been my go-to for layering pieces, but I was more than a little impressed when their lookbook landed on my laptop.


The shapes! The colours!

We're still seeing a very strong 70's influence -- which has carried over from spring-summer -- with high waists, glam dresses and fur jackets. But we're also now seeing a hint of the 60's coming through, which will be huge for autumn-winter. The little shift dress above, in particular, nails three trends in one -- 60's mod, colour-blocking, and Peter Pan collars. Make like the model and wear socks with chunky platforms to really stand out from the fash pack.


Knits are also big for autumn (quelle surprise), as are brightly-coloured tights. (Just ask Oscar de la Renta.)

Yes, some bold trends emerging, but if you're not totally sold on the look (mustard yellow blouse, cherry red skirt, plum tights combo, anyone?) and are purely considering experimenting, Primark, with its pleasing price points, is surely the way to go.

If you're still not convinced, the Primark peeps have put it all together for you in a high fashion-inspired video. Feast your fashion eyes:


Which looks are you loving?

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